E-Learning is tough for a module like this. I don't like it at all.
Anyway, this week's lecture notes are about the different politeness maxims, as proposed by Leech (1993).
It didn't take long for me to realise how important those politeness maxims are, especially in a hospital/community pharmacy setting.
1. The Tact and Generosity Maxim
One way that the tact maxim is used is through minimizers - reducing the implied cost to the hearer. To our patients, we will always say, "please hold on for a moment while I help you prepare your medication". In actual fact, with all the checking/labelling/packing, it always takes more than "a moment". However, I guess by saying that, it gives us a lot of room to maneuver because "a moment" to us (pharmacists) may be different to the patient's "a moment". As such, we didn't lie, yet didn't tell the full extent of the term. Also, we would usually "maximise cost to self" in the Generosity Maxim and verbally state that we will help our patients prepare their medication. It would be terrible to say "Just take this and this and mix it on your own. Then pay at the cashier". It would be seen as a customer service disaster.
2. The Approbation Maxim
This generally is to heap praise on our patients first before we make a request or inform the patient on a change of medication. It is done even when it was a really bad reading compared to the most recent reading in the previous month. For example, a pharmacist would say "Mr Tan, your blood pressure is better since I first saw you many years ago. However, there are lots of room for improvement this month and so we have to increase the dose of your medication". Here, we attempt to "maximise praise" and "minimise dispraise" to the patient.
3. The Modesty Maxim
This is slightly more sensitive because this sign of modesty could be interpreted as not being professional enough to know our drugs and the relevant knowledge. For example if we made a mistake in our recommendation, we could never "maximise dispraise" to ourselves and say, " Oh how could I make such a stupid mistake!"
4. The Agreement Maxim
We always try to agree with our patients to a certain extent, to give them encouragement about their knowledge of their medication and to continue adherence to the regimen, especially for long term medications. For example,
Patient: Why are there so many medications! How on earth can I remember so many drugs?
Pharmacist: Mr Tan, I agree that there are many drugs. However, all these medications are good for you and prevent multiple organ failure due to your heart failure.
Here, the pharmacist tries to "maximise agreement" with the patient to show concern and provide some assurance and encouragement to the patient.
5. The Sympathy Maxim
The sympathy maxim aims to "maximise sympathy between self and other" or to "minimise antipathy between self and other". It is one of the most important steps in patient counselling, because it gives the patient confidence that you can understand how difficult it is for the patient to be in the situation that he is in. That would lead to greater confidence in your recommendation and increased compliance to your proposed drug regimen. It is simply done by acknowledging what the patient says or repeating part of the description he had narrated to you.
Patient: The headache is killing me! I can't eat, I can't sleep, I can't do anything I want to do!
Pharmacist: I'm so sorry to hear that, Mr Tan. It must have been a difficult time for you.
6. On/Off the record
If we were preparing medications and needing to cut blister packs in the pharmacy, and I wanted to borrow a pair of scissors from a fellow colleague, there are many ways I could do that.
Off the record: How come I keep losing my pair of scissors when I need to prepare medication?
Bald on record: Lend me your scissors please.
Face saving act - Positive Politeness: Hey bro, could you lend me your scissors please?
Face saving act - Negative Politeness: Sorry to keep troubling you, but erm...could you lend me your scissors for one more time?
Haha so yeah there are so many things that can be applied to a pharmacist's life and his interaction with his patients. Every week I seem to be able to link the lessons to my life in pharmacy.
That's all for now, see you at class on Wednesday!